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Forest2Market: July 14, 2023
Joel Swanton has joined Forest2Market as Regional Sales Manager for Western North America. In his new role, Swanton will act as a supply chain expert and advisor to existing and prospective customers in the western region, and advise forest products industry participants on the use and integration of Forest2Market products and services into their business decisions. He will also represent Forest2Market at industry meetings.
Swanton will work from an office in Kennewick, Washington, serving Forest2Market’s customers in Oregon, Washington, Idaho, Montana, Northern California and British Columbia. He can be reached at +1.360.477.6242. 
Swanton has more than 30 years of experience in all phases of the wood fiber supply chain, from forest operations and procurement to certification and forest policy. He most recently served as Procurement Manager for Expera’s mill in Old Town, Maine. From 2005-2014, Swanton served as Northeast Region Manager for the Forest Resources Association (FRA). During his tenure at the FRA, he revitalized member involvement in the region, increasing participation in Region Policy and Forest Operations Committee activities.
Prior to joining the FRA, Swanton was Manager – Sustainable Forestry at International Paper from 2000-2005, where he was responsible for the development, implementation and external audit of sustainable forestry standards for both forestland and procurement operations in the Northern US.
Before that, Swanton worked in a variety of roles in his 20-plus years at Champion International, the last six years as Manager – Forest Policy. In this role, he led public affairs communications strategies to build trust and support for forest management strategies and represented the company’s interests in forest policy to government audiences.
“Joel has served the forest products industry in a variety of roles over his career,” said Peter Coutu, Director of North American Sales at Forest2Market. “Forest2Market’s goal is to provide transaction-based data and analytics to those in the forest products supply chain so they can make confident business decisions and measure the results of those decisions. With his background in advocacy and both supplier and procurement operations, Joel knows the supply chain from one end to the other. He is a great fit for Forest2Market in this regard because he brings strong communications skills and a broad knowledge of the forestry community to his work. We are pleased to welcome Joel to our team.”
Swanton received a Bachelor of Science in Forestry from the University of Maine.
